To be successful, an Apple phone has to sport an iconic Apple design–the Rokr’s dull design did it no favors. Fortunately, Apple fulfilled our expectations this time with a smooth design and an innovative interface. Say goodbye to traditional cell phone buttons–this phone is all touch screen, all the time.

With only one hardware control (a “home” key), iPhone’s real estate is dominated by a huge, 3.5-inch display. From what we call tell, the device looks beautiful with a resolution of 320×480x160 pixels per inch (the highest iPod resolution yet, according to Jobs). The videos and photos look great, and we love that the “smart” screen shifts automatically to a landscape orientation when you start to play a video. One giant touch screen controls the phone, and no stylus is needed (”Yuck,” Jobs said). Use your fingers to type messages and e-mails on an onscreen keyboard–Jobs promises onscreen typing will be faster than on a standard smart-phone keypad, but we’ll believe that theory when we actually get a device in our hands. (And speaking of yuck, what about all that finger grease?) But we admit the scrolling feature looks especially promising as Jobs had only to slide his finger across the display.

Of course, such a large display makes for a large phone: the iPhone measures 4.5×2.4×0.46 inches. No, it won’t slide into smaller pockets, but it joins the similarly sized Palm Treo 750, and its weight (4.8 ounces) is mostly standard for a handset of this size. Of course, the slim profile is noteworthy as well. We′re a tad surprised Apple has jumped on the thin phone bandwagon, but trim design, after all, is the cell phone trend of the day. As Jobs made clear, iPhone is thinner than both the Motorola Q and the Samsung BlackJack.

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