Many are dissatisfied with absence of advertising of Apple in Russia, writing off all hardship on structure of Apple IMC Russia. But very few people knows, that with strategy of positioning of a brand management is engaged the contractor - communication agency «Kuzmenkov and partners». Result of job of agency the zero. Moreover, founder Ilja Kuzmenkov has frankly forgotten for a long time his child.

Probably, head office of Apple not understand the Russian creative and the company itself has solved to piar the phone in our country, having refused from services of contractors. I very much hope, that we still will see bright advertising moves, which our market did not see since bank “Imperial” times.

Thanks to iPhones.ru

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