Though the mobile communication industry in Japan can be perfectly described for a long time as “on a progress edge”, many inhabitants of the Country of a Rising Sun have forgotten about support of the domestic manufacturer and passionately dream about the start of Apple iPhone sales. In July when the iPhone Mania has reached the apogee, thirteen percent from interrogated four hundred Japanese have expressed readiness to change the mobile carrier for the sake of new Apple’s gadget. Journalist Tsutsumu Ishikawa, who supervising this subject ascertained: “It is the first phone which has really shaken me,” - for the sake of iPhone he has fly on Friday on June, 29th to Hawaii and has returned back home with the sealed box from Apple Store, though it was obvious, that GSM-phone by definition will not work in Japan, which prefer alternative standards of communication (W-CDMA, PDS, PHS). However, it was worth it: “People in delight from iPhone, and user interface is so simple and clear”.

Unexpected photo on Flickr.com - a group photo of Japanese iPhone Users Group. Pay attention to a black box from Apple iPhone on a table at the left.

Mania around iPhone in the country is constantly growing thanks to optimistic rumors - many Japanese people believe that the abundance of problems in Apple iPhone will be successfully solved on a way to the Japanese stores (support of 3G-networks, a price question, hard negotiations with the Japanese carriers) with assistance of SoftBank media corporation founder Masayoshi Son which is connected by personal friendship with Steve Jobs. SoftBank is one of the three largest carriers of a mobile communication in the country, and other two cellular giants, KDDI and DoCoMo, wish to join progress in the name of Apple iPhone too - press attache of DoCoMo recently has declared, that (a) “the company is interested in Apple iPhone”, but (b) “still nothing is decided for this moment”. So it is necessary to remember an approximate date of start of Apple iPhone sales in Asia.

The beginning of 2008.

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