Steve Jobs has declared in an interview to USA Today, that Apple will not compensate a difference in prices of iPhone to those owners who purchased it for 600 $. We will remind, that yesterday Apple company declared radical reduction of prices on Apple iPhone from 600 to 400$.

With this step the company has made Apple iPhone 10 times more attractive for new buyers, however simultaneosly has raised very deep disappointing among those users who had time to buy it earlier for 600$. They think, that so huge price reducing after 2 months from the beginning of iPhone sales shows Cupertino’s disrespect for the most devoted Apple fans. Well i cannot disagree with these words…

However Jobs considers that this is a similar situation like when some company reduces the price before Christmas season , there is nothing surprising or unusual. It is a widespread practice. However, Jobs has apologised for the delivered negative, but he refused to compensate a difference between the old and new prices. “It is technology”, Apple’s head has declared, when journalist have asked him to say something to the first iPhone buyers. “If you have bought iPhone this morning you should return to the shop and to talk to them. If you have bought it one month ago… Well, such things happens in technology”. I think Jobs wanted to say, “Shit happens”.

Jobs also has added, that increasing manufactere’s volumes has allowed to reduce the price by 200$ and it won’t become serious blow on Apple’s profit volumes.

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