MarketWatch has suspected Steve Jobs of the invention of a new kind of advertising - “iPology” - which He has tried on Thursday through publication of the official letter with apologies to all iPhone’s owners.

Let me remind you, last week Apple company has considerably reduced the price on iPhone - from $600 to $400. It has called an indignation wave in the Internet from iPhone’s owners who have thrown away “superfluous” 200$. In a reply on Apple.com Steve Jobs’s official letter has been published in which he has explained Cupertino’s position, he has apologised to the first iPhone buyers and has offered them original 100$ “gift”.

As writes MarketWatch, Apple hardly will loose their money for this “100$ gift” because Apple gives to the crowd not “live” money, but the goods from Apple’s shops. And image of Apple company also has not suffered - Apple has shown to all the world that they care each client, and they are not ready to loose clients at all.

Now look at the Friday’s headings of newspapers and magazines, all are dazzle with stories about reducing of iPhone’s price - such advertising campaign usually costs at least ten millions dollars. Apple hasn’t pay even a cent for all this advertising, not bad at all.

However, Apple could not licence iPology to other companies - it demands an individual approach.

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