Today company Apple has informed, that exhibition-conference Macworld 2009 which will pass in the beginning of the next year, becomes last in which the company will participate. Besides, on Macworld 2009 will not be Steve Jobs’s traditional presentation - its place on a scene will be occupied with vice-president Apple on the international marketing Steve Schiller.

In press release Apple refusal of presence on Macworld is explained - the company can communicate with the buyers directly: every week 3,5 million person comes into shops Apple Store all over the world, and on a site apple.com annually comes more than hundred millions persons.

Also Apple notices, that for a long time already has started to refuse similar actions: so for last years the company has stopped the participation on NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

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